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Single anonymous blogger claims that advertising is fundamentally broken, and, thus, that all the parties collectively investing billions of dollars into it eac
by arantius 17y ago
Single anonymous blogger claims that advertising is fundamentally broken, and, thus, that all the parties collectively investing billions of dollars into it each year are fools, who do no ROI calculations on their dollars spent.
Yeah right.
- alanthonyc 17y agoBy your logic, spam is also working fine because the people who invest money into it are getting the ROI they desire. Anyway, I'm hardly a "single" voice on the topic: http://www.drawar.com/articles/dont-let-ads-kill-your-site/61/ http://www.drawar.com/articles/dont-let-ads-kill-your-site/6... And here's a non-anonymous blogger who is/has spoken on the same topic at SXSW. I didn't make it there, but I'm looking forward to a synopsis or a video. "Online Advertising: Losing the Race to the Bottom" http://my.sxsw.com/events/event/617 http://my.sxsw.com/events/event/617 "How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network." (emphasis mine)