3 ms·
A great rebuttal. Ad blocks are an obnoxious business condition, but they're one that can push savvy media companies into not only doing right by their readers
by morisy 17y ago
A great rebuttal. Ad blocks are an obnoxious business condition, but they're one that can push savvy media companies into not only doing right by their readers but also finding higher CPM's than remnant ad networks that are being triaged by more nimble ad agencies anyways, leaving publications only the most gutter of advertisements.
Advertising models work. But your advertising model might not.
- michael_dorfman 17y agoAd blocks are an obnoxious business condition, but they're one that can push savvy media companies into not only doing right by their readers Or, they may push savvy and not-so-savvy media companies into serving up advertising content that's more difficult to block. Like ad content embedded directly in the content. It's an arms race, and the escalation isn't going to be pretty.