GeoSign. This is the thing. The huge spotlight that guys like Aaron Wall are pointing at Mahalo right now I'm sure is making Calacanis and Co sweating bullets.

GeoSign. This is the thing. The huge spotlight that guys like Aaron Wall are pointing at Mahalo right now I'm sure is making Calacanis and Co sweating bullets. For big cases like this, it's often a matter of managing perceptions and Google may definitely take action if the story becomes big enough. The thing is, there are quite a few sites that really skirt the edge of what is acceptable. When these sites/companies are somewhat larger with lots of employees and contractors, well the effect of 'blacklisting' can affect A LOT of people's lives in a very bad way. For the independent blackhatter, some spam side-site they spin off isn't their livelihood and won't ruin them if banned. Mahalo (and ilk) isn't just a technical matter. Of course if this story gets bigger and Google doesn't do something about it, then this sets a bad precedent for the spam-community to try and game Google. Sure Google will figure ways to deal with it, but if you're the guy dealing with the spam... well, you'd just rather it not exist from the beginning. I'm really interested to see how this all plays out. From Google's side, Mahalo's side, etc. It's riveting stuff actually.