Working capital on better terms than equity or debt. They have a proven track record, so it's not very risky to backers, and they get working capital at a very

Working capital on better terms than equity or debt. They have a proven track record, so it's not very risky to backers, and they get working capital at a very low cost. Edit: Other comments referencing marketing make a good point. PR value is big for a massively successful kickstarter.