Yup, a preorder without the legal restrictions that come with preordering (in some US states you can't charge a credit card before the order ships). So this way

Yup, a preorder without the legal restrictions that come with preordering (in some US states you can't charge a credit card before the order ships). So this way they can use the money from their "preorders" to actually manufacturer the product that is being shipped, where traditional preorders are more about gauging market demand and possible using that as leverage to acquire funding to go to manufacturing.