You have started the process already. And, you have already hit your first roadblock. The question is how to interpret their lack of enthusiasm. > Do they not

You have started the process already. And, you have already hit your first roadblock. The question is how to interpret their lack of enthusiasm. > Do they not share the 'difficulty' that bugs you enough to create a solution? > Did your explanation suck? Some ideas are hard to describe in the abstract or we are just poor at articulating problem, approach, solution and benefits. > Is this one of those things that doesn't resonate when talking about it but actually trying the tech would hook people? > This might be reflective of future market reaction and even a well executed implementation will still only appeal to a very small subset of the people who could reasonably benefit.