I think it helps to have a platform or idea that you stand for, because marketing yourself generically probably won't generate too much interest. For example, a

I think it helps to have a platform or idea that you stand for, because marketing yourself generically probably won't generate too much interest. For example, a local news personality where I live is well known in the gay community, and his name pops up on its own in that context. What are you into? Food, "financial responsibility," horses, etc. Or maybe you can start a phony rivalry with the weather guy and post catty things about each other. That might get some attention!