> If you're charging for your app - which you should be in a lot of cases I think it really depends. Many of the most successful businesses thrive purely on ad

> If you're charging for your app - which you should be in a lot of cases I think it really depends. Many of the most successful businesses thrive purely on ads. Also you'll have to consider which market you're targeting. In the US many people maybe are used to paying a reasonable amount, but in many developing countries people just won't use it if it's a paid app.