I suspect the hardware is very low margin; Palmer Luckey has publicly said as much. I doubt that Facebook would have been interested in owning a low margin har

I suspect the hardware is very low margin; Palmer Luckey has publicly said as much. I doubt that Facebook would have been interested in owning a low margin hardware business that at least for the first few years will sell to a (very) niche audience if there wasn't a plan for additional revenue channels. A storefront provides such a revenue source as well as a curated experience when and if VR breaks into the mainstream.