Consumerist propaganda? I can't imagine many people taking it that seriously. I do, in fact, buy new underclothes every 2-3 months only because I prefer the unw

Consumerist propaganda? I can't imagine many people taking it that seriously. I do, in fact, buy new underclothes every 2-3 months only because I prefer the unworn feel. I'm sure many would agree. Looks like a startup with a not-so-novel idea, but a nice ordering interface and hopefully nice ordering process that will succeed.