> do you think them advertising exclusiveness is something people care about? I absolutely do. Lucasfilm, Disney, Pixar, and Marvel are probably top of the li

> do you think them advertising exclusiveness is something people care about? I absolutely do. Lucasfilm, Disney, Pixar, and Marvel are probably top of the list for studios with actual (and powerful) brand recognition. (By contrast, most movie goers probably couldn't tell you which specific movies Miramax or Universal or whatever make). People see this and it translates as "if I want to stream The Avengers or Frozen or Star Wars or Iron Man or [etc], I better get Netflix". It's hard to think of a set of movies with better brand recognition.