This is a pessimistic view of what I'm recommending! I don't want fake praise, I want reasons why they're a good fit for my company and why my company is a good

This is a pessimistic view of what I'm recommending! I don't want fake praise, I want reasons why they're a good fit for my company and why my company is a good fit for them. Even if it's a company they've never heard of, a "I think it'd be really cool to work on a product in the {$FIELD} space" catches the eye on a cover letter.