Perks: the point I was trying to make is many ostensible culture perks that startups like to run up their flag poles tehse days have a decidedly "bro"-ish bent

Perks: the point I was trying to make is many ostensible culture perks that startups like to run up their flag poles tehse days have a decidedly "bro"-ish bent (that, and that effusive mentions of alcohol consumption at the work place aren't necessarily taken as positive signs... even by those, like myself, who do like to drink). But the wording you've chosen is far more restrained, and I see no problem with it. Profiles: a little phrase to the effect of "These are just the team members that like having their profiles posted posted on the company's website. If you join us, having your profile listed here is strictly optional" would do quite nicely. I'd be delighted if more companies would include a similar disclaimer -- otherwise, one really has to wonder about risking a butting of heads (or worse) by objecting to such a form of public disclosure. Vacation -- "We offer competitive salaries, comprehensive benefits and a flexible vacation policy." None of these requires further explanation on the website itself (provided they are meant as they sound), but it's good to have detailed responses ready when people ask. I actually specifically look for the phrase "flexible vacation policy" because I like to ask for exactly that (i.e. some possibility of negotiating for more than the woefully default offered in the U.S.), again without raising eyebrows or arising suspicions of being under-committed or work-shy (when in reality, it means exactly the opposite).