FWIW, I would have been more likely to click on this if instead of the clickbaity title 'Solving a Century-Old Typographical Mystery', which makes me expect to

FWIW, I would have been more likely to click on this if instead of the clickbaity title 'Solving a Century-Old Typographical Mystery', which makes me expect to be disappointed or be something I've already ready (like the typeface thrown into the Thames), it had a more informative title like 'Discovering ASCII Art in 1800s Newspapers and Why'. (Where's dang when you actually need him to edit a submission title for once...)