4 ms·
If it's ever clear that eliminating certain types of deals (eg exclusive) is beneficial from a revenue standpoint, studios would likely do so.
by rjvir 10y ago
If it's ever clear that eliminating certain types of deals (eg exclusive) is beneficial from a revenue standpoint, studios would likely do so.
- shmerl 10y agoNormally it should be beneficial for creators simply because no exclusivity increases reach. Wider reach = more potential users who pay for it. Why would anyone avoid it, unless there is some sick collusion or unhealthy market situation when publisher and distributor are merged?
- jedberg 10y agoGenerally today the cost of an exclusive license is more than the cost of the sum of all possible non-exclusive licenses. So for the creator it's more profitable to seek an exclusive license. It's true that "Wider reach = more potential users who pay for it" but it's the amount they pay that's more important.