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Android users are way, way poorer than iOS users on average, and I suspect that willingness to purchase an app or game correlates very strongly with willingness
by GFischer 10y ago
Android users are way, way poorer than iOS users on average, and I suspect that willingness to purchase an app or game correlates very strongly with willingness to pay for an iPhone. The difference is even more skewed outside the US.
http://www.comscore.com/lat/Insights/Blog/Android-vs-iOS-User-Differences-Every-Developer-Should-Know http://www.comscore.com/lat/Insights/Blog/Android-vs-iOS-Use...
To be honest, I usually expect my Android apps to be free, and there's huge friction for paying for anything because Google doesn't support standard payment methods in my country (heck, in my continent, South America), they keep expecting international credit cards which almost no-one has.
- erikpukinskis 10y agoWhat are standard payment methods in your country?
- GFischer 10y agoThe most widely used in Uruguay are two payment companies called Abitab and RedPagos, which receive payments in-person. There's also an electronic transfer system managed by the ATM company called Banred. In Brazil, the most common system is "Boleto Bancario". https://en.wikipedia.org/wiki/Boleto https://en.wikipedia.org/wiki/Boleto I understand that my country is tiny and no sane company would implement payment systems for us, but the use of Boleto would probably increase the Android app market by a lot, currently people use hacks like buying gift cards through the eBay equivalent with Boleto, but it obviously implies a lot of friction: http://adrenaline.uol.com.br/forum/threads/ha-algum-metodo-de-pagamento-de-apps-via-boleto.510002/ http://adrenaline.uol.com.br/forum/threads/ha-algum-metodo-d... There's an interesting lesson in that a local company called wOOw beat Groupon head-to-head in the deals market simply by enabling the popular payment methods, while Groupon was unable to adapt to the local conditions and kept asking for credit cards. Groupon ended up closing in Uruguay. http://www.elobservador.com.uy/el-mercado-los-descuentos-online-perdio-otro-competidor-n679741 http://www.elobservador.com.uy/el-mercado-los-descuentos-onl...
- erikpukinskis 10y agoThanks for the details! I've actually been very interested in Uruguay since reading about José Mujica!