Is "hyper" used in the "hyper-active" sense? The video is portraying augmented reality (as satire about current marketing practices and corporate attempts to m

Is "hyper" used in the "hyper-active" sense? The video is portraying augmented reality (as satire about current marketing practices and corporate attempts to minmax everything). If I understand Baudrillard correctly, Disneyland or "reality" TV are hyperreal. To be hyperreal, wouldn't you would have to believe all the augmented ads/etc in the video were reality?