Very cool! I initially thought it was just color swapping, but the percentages section in particular is fantastic. Led by the CTA arrow: http://i.imgur.com/odt

Very cool! I initially thought it was just color swapping, but the percentages section in particular is fantastic. Led by the CTA arrow: http://i.imgur.com/odtBsuE.png http://i.imgur.com/odtBsuE.png, I clicked on "Illustrations" first, which I actually think is the weakest example of cool customizability. Percentages and Words are both more compelling IMHO.