it also helps attract the better salespeople if there are higher tiers of "somewhat unreasonable" payouts for spectacular results. but again, as you said, all t

it also helps attract the better salespeople if there are higher tiers of "somewhat unreasonable" payouts for spectacular results. but again, as you said, all targets must be clear & unambiguous. it should be extremely hard to hit top bonus tiers quarter over quarter. and if they do, your company should be on its way to an IPO. watch out for the ego on that account exec :)