When I was at ZenPayroll we received a notice early on (2013) from ZenDesk about name conflict. The rebrand which ended up as Gusto was, in part, caused by thi

When I was at ZenPayroll we received a notice early on (2013) from ZenDesk about name conflict. The rebrand which ended up as Gusto was, in part, caused by this. To be fair to ZenDesk, we had a similar target market and did get questions about whether we were the same company. To be fair to ZenPayroll, they pivoted mid-YC from a company called Switchboard Labs so didn't put a lot of long-term thought into the name. Naming things is hard, but at least establish your own name-space.