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One more interesting take-away - Uber has both Adjust and TUNE(Mobile App Tracking)'s SDK. Lyft has both Kochava and TUNE(Mobile App Tracking)'s SDK. All these

by sdneirf 10y ago

One more interesting take-away - Uber has both Adjust and TUNE(Mobile App Tracking)'s SDK. Lyft has both Kochava and TUNE(Mobile App Tracking)'s SDK. All these SDK's do Attribution analytics (where are my app installs coming from). I wonder if app installs are so importnat to Uber and Lyft that they need 2 SDKs each doing the same thing to keep each other's data honest?

potatosareok 10y ago
It's possible they are running advertising campaigns with ad networks that are only integrated with one of these attribution partners? I know I've started to see a lot of uber interstitial ads in games that I didn't use to.
- sdneirf 10y ago
  That's a good point. Not all attribution vendors work with all ad networks so they might have to use a few to get coverage.
potatosareok 10y ago
It's possible they are running advertising campaigns with ad networks that are only integrated with one of these attribution partners? I know I've started to see a lot of uber interstitial ads in games that I didn't use to.
mightyshane 10y ago
TUNE is not part of Facebook's Mobile Measurement Partner program, though they do offer workarounds for this. This likely means Lyft and Uber are using TUNE for non-Facebook attribution, and Adjust / Kochava for Facebook.
- IamFermat 10y ago
  Awesome insight! That would explain it!