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Google claims they detect and filter bot traffic, but it's very difficult to determine how good they are at it from the outside.
by eli 10y ago
Google claims they detect and filter bot traffic, but it's very difficult to determine how good they are at it from the outside.
- jbooth 10y agoA few years ago at least, they were regarded as better-than-most which is definitely not to say perfect. A lot of mid-sized ad networks and ad buyers actually have a negative incentive when it comes to detecting fraud -- those fraudulent clickthroughs look great on the aggregate metrics, so if you're the only person flagging them, you look like you're getting your customers a lower CTR than the competition, unless your customers are sufficiently educated.