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Or if they are willing to use identity and behavioral targeting to direct interesting and targeted ads that needn't be relevant to the particular page a user is
by aheilbut 17y ago
Or if they are willing to use identity and behavioral targeting to direct interesting and targeted ads that needn't be relevant to the particular page a user is browsing.
- morisy 17y agoThey are willing to do that: It's a large reason they acquired DoubleClick. But yes, this is one of the more promising areas of development for ad serving companies, privacy concerns aside. I recently moderated a panel where the panelists explain that, without anything but an IP address, they could tell if a reader had browsed a car site, a new parenting site, etc. and then target ads on a completely unrelated website with that info.