It's worth noting that Michelin guides, which date back to 1900 in France, were actually launched with the same idea in mind: http://tedium.co/2015/04/09/michel

It's worth noting that Michelin guides, which date back to 1900 in France, were actually launched with the same idea in mind: http://tedium.co/2015/04/09/michelin-guide-unusual-side-businesses/ http://tedium.co/2015/04/09/michelin-guide-unusual-side-busi... Long story short, the guides were created to drum up interest in tires—by encouraging customers to actually take their cars to go on road trips. The fascinating part about them is that the guide's reputation at rating restaurants became so strong that the fine dining guides turned into a huge side business for the company.