Not knowing anything about the author's background, I can only assume he is not very technically knowledgeable, especially when I read: > but how many people u

Not knowing anything about the author's background, I can only assume he is not very technically knowledgeable, especially when I read: > but how many people use Incognito for every search? and then later: > Likewise, it’s smart to turn off location history in Google Maps because once Google has that data, it's out of your control. By providing inputs to either service mentioned (Google Search or Google Maps), you are already providing them with your "private data". That's the entire point: you give Google a set of keywords, and it gives you answers. If you didn't want Google to know what you're looking for, why would you tell them?