The thing with optimization tools is that they require some kind of expertise and patience...and most people don't have that for a new, unknown product. I was

The thing with optimization tools is that they require some kind of expertise and patience...and most people don't have that for a new, unknown product. I was selling a tool similar to Optimizely in a different market. The only way I get it going was to ditch the monthly plan and add use only anual plan, target people with expertise in marketing and use outbound sales for bigger clients.