Privacy is not something only cherished by the tech savvy. The problem is, there is a lack of openness about the deal being engaged in when using these service

Privacy is not something only cherished by the tech savvy. The problem is, there is a lack of openness about the deal being engaged in when using these services. Consumers do not know what is being done with their data or even that it is being collected. That may be obvious to us, as engineers who understand it, but it isn't to your every day user. They are not stupid. It's just that our industry is not transparent and to be honest pretty damn deceptive in how customers are engaged.