"I don't think it's particularly stupid because the actions of an individual choosing to block ads will have a negligible impact on a site, whereas viewing the

"I don't think it's particularly stupid because the actions of an individual choosing to block ads will have a negligible impact on a site, whereas viewing the site without annoying advertisements will provide a more favorable experience for that user." Adblock plus gets almost 1,000,000 downloads per week (you can check this out on the Mozilla website). This is no longer just a few individuals blocking ads. It takes no effort for you to view an advertisement. Viewing something that may only take a few seconds of your time will help the site you are visiting and keep them running. Now that you are blocking it, the site will never know if you like or hate a particular ad and will continue to show bad ads.