Ok, so lets assume that there is an implied agreement upon visiting a website and ad-blocking is therefore closer to "bad" than "good" on the ethical spectrum.

Ok, so lets assume that there is an implied agreement upon visiting a website and ad-blocking is therefore closer to "bad" than "good" on the ethical spectrum. Now lets consider that all advertising is intentionally manipulative and deceptive. Where does advertising fall on the ethical spectrum? My point isn't that you shouldn't use advertisements to fund your site. I'm just saying that this 'ethical' argument doesn't matter. You see, even if you believe that advertising is perfectly ethical and that filtering is unquestionably unethical, I'm still OK with that situation. And I would still block ads. Because in terms of ethics, adblocking is so insignificant it doesn't even register. To further illustrate: taking more than a living wage while people are starving all over the world and directly causing pollution are both unethical (to me) and I do both every day. I do my best to minimize the damage but I'm not willing to completely give up my lifestyle. And in my mind, these are things that matter way more than implied agreements concerning filtering on websites. So concerning advertising, I'm not willing to experience everyones obnoxious ads if I can help it. The ethical concerns are a joke. I'd consider becoming a vegan before turning off my adblocker. That is more important to me yet still not important enough that I've changed my behavior. (Steak is too yummy. Sorry Mr. Cow.) I also use readability and a text summarizer tool, too. Computers and the net are convenient that way: I can take what I want, mix it how I want, and leave the rest. P.S. Companies like Vibrant Media have ruined the internet.