After the Snowden stuff, I still find it hard to entrust Google and Facebook with the data necessary to provide the super-personalized experience despite the th

After the Snowden stuff, I still find it hard to entrust Google and Facebook with the data necessary to provide the super-personalized experience despite the things they have done to try and win back confidence. Since I still use Google and, to a lesser extent, Facebook products, they have lots of data on me already but these kind of products still give me pause as I think about what could happen. If my experience is like many others, that could make it harder for these types of new products to find the adoption had all the NSA stuff not been revealed. From a marketing perspective, it could be a really interesting study into the impact of a brand violating the customer's trust and the government's role in forcing the behavior.