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I resonate with this article. More often than not, I find ads annoying and obnoxious, and give me a negative impression of the advertising company. Maybe my awa
by jon_dahl 17y ago
I resonate with this article. More often than not, I find ads annoying and obnoxious, and give me a negative impression of the advertising company. Maybe my awareness of a brand is increased, but I end up going out of my way to avoid brands or products that pester me with annoying ads.
The problem is that advertising is broken. I shouldn't see ads for feminine hygiene products, cars, McDonalds, or Verizon. I'm not the right market for any of these things. It's a waste of my time and the advertiser's money, and I do experience these things as "mind pollution". On the other hand, I'd be happy to watch ads for Google, Apple, books, local restaurants, good movies, and good beer.
Whoever figures out how to apply Permission Marketing to mainstream advertising is going to make a lot of money, and will make the world a better place.
- jacoblyles 17y agoMy feelings are very much the opposite. When I see a big ole' brand advert on last.fm, I have good feelings towards that company. They are supporting a great free product that I enjoy.