The whole thing seemed amateurishly written. Left me thinking: does Kotaku not have editors? Why did he suddenly directly address the reader as "man" three time

The whole thing seemed amateurishly written. Left me thinking: does Kotaku not have editors? Why did he suddenly directly address the reader as "man" three times in one paragraph? Why did paragraphs seem rambly and disconnected? If one's going to take the "asshole" tone, one needs to be likable or at least amusing... maybe the author should read some Bukowski.