Sorry I don't quite understand what you mean? With any advertising, the goal is for the advert to be shown to people who might be interested in it. If I hate s

Sorry I don't quite understand what you mean? With any advertising, the goal is for the advert to be shown to people who might be interested in it. If I hate sports and you show me an advert for football tickets, you've just wasted a tiny bit of that advertiser's budget because they will never make money from me. If I love football and you show me that ad, there's a chance that might be an ad impression that gives ROI. I don't find the ads creepy at all, I find them absolutely irrelevant to me. And Twitter should have enough data about me - I've been talking about myself on there for years - to do better at guessing which adverts might interest me.