4 ms·
I don't mind ads (I work in marketing!), but I can't stand Twitter's ads. Biggest issue is that they seem terrible at targetting. They're a social network, they
by corin_ 10y ago
I don't mind ads (I work in marketing!), but I can't stand Twitter's ads. Biggest issue is that they seem terrible at targetting. They're a social network, they should have good enough data to show me adverts that might be interesting to me, and I have genuinely only seen two adverts ever that might even remotely interest me. On top of that, many of the ads feel scammy - the "make it seem like authentic content" idea might sound good in theory, but to me comes across as pretty yucky.
Out of sites like Facebook, YouTube, etc. etc. Twitter is the only one that, on a daily basis, makes me wish I could pay to not see their shitty ads.
- narag 10y agoWhy should the ads be directed to people? I mean... they could be related to the tweets instead so they would be perceived as less creepy.
- corin_ 10y agoSorry I don't quite understand what you mean? With any advertising, the goal is for the advert to be shown to people who might be interested in it. If I hate sports and you show me an advert for football tickets, you've just wasted a tiny bit of that advertiser's budget because they will never make money from me. If I love football and you show me that ad, there's a chance that might be an ad impression that gives ROI. I don't find the ads creepy at all, I find them absolutely irrelevant to me. And Twitter should have enough data about me - I've been talking about myself on there for years - to do better at guessing which adverts might interest me.
- narag 10y agoI meant ads related to the contents of the tweet instead of related to the history of the person reading the tweet. You might like sports, folk music and deers, but when reading a tweet about Donald Trump, you'll see ads for barbwire.