This article is a combination of hyperbole and speculation. Take the first paragraph in the section entitled "The CEO": "After the massive success of The Empir

This article is a combination of hyperbole and speculation. Take the first paragraph in the section entitled "The CEO": "After the massive success of The Empire Strikes Back, Lucas realized that he was making 3 times as much revenue in toy sales than he was for the actual films. Thus, if he could sell more toys, it would mean more projects for Lucasfilm, and even less need for studio financing." Three paragraphs down it becomes clear that this idea originates in a quote from Gary Kurtz, whose context for these statements is left completely unexplained, leaving the reader to dig further. No evidence is provided to support the conclusion the author has come to and instead the author has inferred Lucas' motivations from the Kurtz quote almost verbatim. This is but one example of this type of writing in the article. Every point the author makes is supported by similarly spurious reasoning. I suggest future readers to just give this one a pass and not make the mistake of reading something whose opinion you might already agree with and looking past its bad writing.