We (Ars) have run our own ad servers in the past. The unfortunate truth is that our own URLs will end up in the various live ad block lists within about 36 hou

We (Ars) have run our own ad servers in the past. The unfortunate truth is that our own URLs will end up in the various live ad block lists within about 36 hours. People are going to block our ads (deliberately or just because their block list does) either way, despite what they might say about not liking DoubleClick or Flash or wanting text ads or any of the other technical "solutions" they clamor for. To date, running that post was by far the best thing we've done to counteract ad blockers. We saw a measurable bump in our pageview to ad served ratio, and we sold a ton of subscriptions.