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Another study also states that Chinese people don't trust what they read; they trust their friends', relatives', etc. opinion. This is why you don't see wanderi
by pmlnr 10y ago
Another study also states that Chinese people don't trust what they read; they trust their friends', relatives', etc. opinion. This is why you don't see wandering Asian tourists - they tend to visit what they know it's going to worth is, based on, well, gossip.
And sadly, I'm leaning towards this myself, finding the amazon 5* reviews more and more useless - although the same goes for most 1* reviews as well, those are mostly angry costumers with a bad luck.
- greenspot 10y agoAgree. One thing Amazon improved on: the rating is now based on the reviews only from verified buys. Latter ones are a bit harder to fake since you need to buy the product before your review. Not the perfect solution but already miles better than most other review systems.
- kbart 10y agoI've noticed that Amazon ratings/reviews are totally useless: I've seen fake items with staggering reviews and really good ones with 2-3 star rating. I tend to google reviews on other sites/blogs before buying from Amazon.
- dspillett 10y agoI find 3* and 4* reviews most useful generally, especially when comparing two products, if the review describes the pros/cons that go into their rating. These reviews tend to come after a little consideration instead of being a gushing "honeymoon period" reaction or a "maybe if I trash them they'll give me a full refund to try get me to take the review down" thing.
- messel 10y agoThe issue with general reviews is that they're not tailored to our tastes, and possibly more important, our momentary whims. Better to have an option for a likeness score applied to reviewers as a filter.