While the arguments about ethics and morality are relevant, I prefer to focus on the implicit challenge: Can more publishers find ways to make money from ad-fre

While the arguments about ethics and morality are relevant, I prefer to focus on the implicit challenge: Can more publishers find ways to make money from ad-free content? Adblock is like Napster. People want the content; the vast majority of publishers only have one business model; a lot of consumers doesn't like the price they're being asked for the benefit they're getting, and many of them are willing to take the content without paying. There are always people who won't pay no matter what - in the music world, filesharing is still around. But a lot of people started paying for music again when Amazon and Apple and eMusic changed the price structure to something they were willing to pay. There are a few sites like LiveJournal and MetaFilter that have ad-free options for paid users. Maybe this is a small niche and will never be big business. But maybe there are a lot more user who would pay to support ad-free content - if the price is right.