Ars article was about how when they blocked the ad-blockers people complained. If you have the views espoused in this article you should have no problem using

Ars article was about how when they blocked the ad-blockers people complained. If you have the views espoused in this article you should have no problem using an ad blocker which tells the web-server that it's blocking ads and leaves it's up to the website whether it chooses to return you content sans-advertising. If you're using an ad blocker that specifically misleads the website into thinking ads are being viewed when they're not, then that's clearly unethical. Imagine if you asked someone for a favour and they asked you for a favour in return. And then they did what you wanted but you only pretended to do what they wanted. That's exactly the same situation as this.