And the most annoying part of that generic advertising is the fact that most of it seems to be made with powerpoint (complete with slide "dissolves" and text "s

And the most annoying part of that generic advertising is the fact that most of it seems to be made with powerpoint (complete with slide "dissolves" and text "slide-ins"), so it's of a very low quality. Even from the likes of McDonald's and Coca Cola... Luckily, here in Portugal most movies have reserved seats on their most busy schedules and are free-seating on the slow schedules. So you can go by just arriving at the scheduled start time or a few minutes later, seeing only the trailers and 5 minutes of better quality commercials at most.