> People reading and talking about your content are a large part of the engine that drives the 'buzz' around a website. Absolutely agreed. Indeed I think that

> People reading and talking about your content are a large part of the engine that drives the 'buzz' around a website. Absolutely agreed. Indeed I think that if they notice you showing a willingness to give them the web they want (ad free) you'll get more coming back! > If you would cut those people out and be only left with the people that are prepared to pay in some way then suddenly your website wouldn't be half as interesting. I'm not suggesting that. It's not a paywall or anything - the initial/actual experience would be just the same for a blocker as it is now. Just with the option to pay... I think the whole ad blocker discussion is focused way to much on ads being the only way to 'monetize' a user, if there is any exchange at all between a site and a user and you have a feeling that you get more from the user than what it cost you in bandwidth you're under way to solving your problem in a much better way than to worry about a few ad impressions being lost. I cant disagree with that (I did try, actually, but I can't :)).