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> if there was a standardized ID like IDFA but for browsers (or even better at the OS level) and privacy regulation that's actually enforced, that would be a go
by cpeterso 10y ago
> if there was a standardized ID like IDFA but for browsers (or even better at the OS level) and privacy regulation that's actually enforced, that would be a good compromise. Sites and ad networks get a reliable ID and you get control over when and how that ID is refreshed.
To detect ad fraud, would the ID need to be the same on all sites? Instead of sites dropping cookies on clients, what if browsers generated their own random per-site IDs? Users and browsers would have more control over managing and clearing cookies and user IDs.
- manigandham 10y agoYes the ID would have to be the same, just like it is on mobile (Android Advertising ID, iOS IDFA) and would be best at the device level but browser would be a start. If it's unique to every site then it's nothing new, networks can already set IDs today with 1st party cookies. It's being able to have a internet-wide ID that's valuable and is what 3rd party cookies allow(ed). The ID itself doesn't matter, it's just random characters and mapped in various ways by networks. It's the reliability and consistency on a device level that's needed. Having something like this would make a massive difference - all the cookies/tracking junk would be obsolete, along with the hundreds of pixel sync tags, and would make everything faster, more accurate, more private and more secure.