I think the author is trying to say ask if people should treat the cat-and-mouse game between businesses and consumers with the same respect as exchanges betwee

I think the author is trying to say ask if people should treat the cat-and-mouse game between businesses and consumers with the same respect as exchanges between individuals. I agree it's morally questionable to "get, get, get, and not be willing to give", however, how many companies do you expect to think that way when dealing with consumers?