It's unlikely Ars has any direct control over their CPM; its likely determined by an algorithm that already takes CTR into account. It would be interesting to s

It's unlikely Ars has any direct control over their CPM; its likely determined by an algorithm that already takes CTR into account. It would be interesting to see the internal Ars numbers to see what happened to theid revenue after ad blocking people turned off adblock; theoretically their CTR should have gone down significantly, lowering their CPM. The question is, assuming that's what happened, did the excess impressions make up for the lower CPM?