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How does hosting the ad from their own website increase the chance an ad won't disrespect web site viewers? Just because the ad is hosted elsewhere doesn't mean
by zaphar 17y ago
How does hosting the ad from their own website increase the chance an ad won't disrespect web site viewers? Just because the ad is hosted elsewhere doesn't mean the ads will be any better.
If thy host them themselves then the website has to develop trusted analytics on the who saw the ad. Who clicked on the ad. Who bought something using the ad.
All of these analytics are what make internet advertising worth it. Without it most companies wouldn't bother. And that just increases the cost for the content producer. Now instead of just being a content producer he has to be an advertising analytics expert. What you suggest is not a solution it's a step backward.
People seem to want to have their cake and eat it too whenever this comes up. The fact is your favorite site has to make money in 99% of the cases. It has only 2 potentially viable ways to do this. And of the 2 only 1 has been shown to be consistently viable in almost every place it's tried. That 1 is advertising. Subscriptions and micropayments have only worked in few outlier cases.
So if you like your favorite site and want to use it then suck it up and live with the fact that they have to advertise in order to be there.
- metamemetics 17y agoThey WILL advertise. Just not via ridiculously-easy-to-block 3rd party javascript streaming ads. If the ads are displayed by the same method as the content, then they are obviously unblockable. Sites will instead become a direct seller of the commodity of time units of ad space. The buyers will be advertisers. How can commodities be efficiently allocated between many buyers and sellers? It's called a market. If you've read one economics book you'll be able to come up with 10 possible business ideas from here.
- zaphar 17y agoThose same economics books also will show the inevitability of middle men. The internet started with exactly the model you describe and evolved to it's current state. Expecting it to devolve back down is not a strategy I would back.
- metamemetics 17y agoCorrect by posting these comments I have been promoting the idea of middle men such as ourselves to create ad markets for direct participation by buyers and sellers (individuals and firms). I meant that the flavor, i.e. whether modelled after matchmaking services, auction sites, or the stock market doesn't matter there are plenty of options for ideas that could work.
- zaphar 17y agoFull disclosure: I currently although not for long work on the Google Affiliate Network which pretty much does exactly that. Most affiliates host the ad themselves.