Pandora does a pretty good job of integrating ads into their site. Youtube had some nice ads (one for Wario game) that were disguised as regular videos, but end

Pandora does a pretty good job of integrating ads into their site. Youtube had some nice ads (one for Wario game) that were disguised as regular videos, but ended up taking over the whole page. And CollegeHumor has done some similar things. I think new media sites are getting better at this. And if the iPad (and the webapp-style magazines it was created for) ever takes off I think we'll see this sort of thing more.