Are you sure? On the same page, they say: "Banner-free browsing on Ars Technica means no distractions, just content. Better yet, the ad-free pages are optimize

Are you sure? On the same page, they say: "Banner-free browsing on Ars Technica means no distractions, just content. Better yet, the ad-free pages are optimized so there are no "holes" where ads used to be. It's a tighter experience."