You got to be an Amazonian to understand the culture there and it's impact. Jeff B is pretty smart to have recognized the mortal significance of focusing on cu

You got to be an Amazonian to understand the culture there and it's impact. Jeff B is pretty smart to have recognized the mortal significance of focusing on culture, especially as a company grows. Employees are oft-reminded of the importance of it's cultural values and is a reason why Amazon continues to disruptively innovate. This is a very short article though that does not do justice to the entirety of the company. Maybe I'll write a post someday.