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Facebook is definitely a more compelling advertising platform... Given that, Twitter should be doubling down on engineering a better one. That is what I find s
by gfosco 10y ago
Facebook is definitely a more compelling advertising platform... Given that, Twitter should be doubling down on engineering a better one. That is what I find surprising about these metrics, if they are accurate. Granting the most SBC to Sales & Marketing seems like an admission of product failure.
- fwiwm2c 10y agoThat was exactly the point I was trying to point out. FB is definitely a more compelling ad platform. However, Twitter's biggest challenges (since the IPO) have been wrt user growth. As such, I would have expected them to double down on their product/eng resourcing and build more compelling products vs spending large amount of $$ on their sales/marketing teams. Also, the recent trend is a concern as well where product/eng SBC spend (which was already low as a % vs FB) is going down while sales is going up.