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Could it be that Facebook is just a more compelling platform to advertise on, so they have less need for salespeople to shove it down their customers' throats,
by optimusclimb 10y ago
Could it be that Facebook is just a more compelling platform to advertise on, so they have less need for salespeople to shove it down their customers' throats, as opposed to Twitter?
- gfosco 10y agoFacebook is definitely a more compelling advertising platform... Given that, Twitter should be doubling down on engineering a better one. That is what I find surprising about these metrics, if they are accurate. Granting the most SBC to Sales & Marketing seems like an admission of product failure.
- fwiwm2c 10y agoThat was exactly the point I was trying to point out. FB is definitely a more compelling ad platform. However, Twitter's biggest challenges (since the IPO) have been wrt user growth. As such, I would have expected them to double down on their product/eng resourcing and build more compelling products vs spending large amount of $$ on their sales/marketing teams. Also, the recent trend is a concern as well where product/eng SBC spend (which was already low as a % vs FB) is going down while sales is going up.